The ECO-Market (May 25)

Celebrating Sustainability and Style

The 3rd Shehersaaz Eco-Market was successfully held on 23rd & 24th May 2025 at Rawalpindi Gymkhana Club, bringing together over 30 stalls dedicated to promoting eco-friendly and sustainable living.

This market brought another addition of green and sustainable inventiveness — it was a celebration of conscious living. The vibrant energy, green aesthetics, and shared passion for the environment brought families, friends, students, and professionals together under one green cause. The two-day event offered not just eco-conscious shopping, but also a space for learning, interaction, and community building.

For the first time, three green-forward industries participated, showcasing services from solar panel technologies to PVC water management systems, adding great depth to the market’s environmental narrative.

Shehersaaz proudly presented its initiatives through uniquely crafted bamboo stalls, sustainably designed in-house by our brilliant “design and architecture team”. These stalls stood as a symbol of our commitment to responsible innovation and sustainable design.

We thank all our partners, stall holders, and visitors for making this event a grand success once again. Together, we continue to grow a movement toward greener, cleaner cities.


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December 8, 2024 - Shehersaaz successfully launched its first ever Eco-Market, creating an inspiring space to celebrate sustainability and environmental consciousness. Held at a carefully selected venue that complemented the natural ambiance, the event was part of the organization’s longstanding environmental campaign, "Ain-Amal," which began in 2013.

The Eco-Market brought together 15 eco-friendly businesses showcasing sustainable products ranging from reusable packaging to organic skincare and eco-conscious crafts. A live food court, featuring a variety of delicious and sustainably prepared dishes, added a lively and engaging element to the event. To reinforce the market's eco-friendly ethos, all materials used during the event were sustainable, contributing to an environmentally responsible gathering.

The event was graced by the presence of Ms. Rina, Chairperson of IWMB, and Ms. Samina Fazil, President of the Islamabad Women Chamber of Commerce and Industry, as chief guests. Ms. Rina commended Shehersaaz for its dedication to environmental stewardship, while Ms. Samina Fazil highlighted the empowering impact of the Eco-Market on women entrepreneurs and sustainable businesses.

Another highlight of the event was a special moment when Ms. Almas Shakoor, Executive Director of Shehersaaz, personally presented each stallholder with a beautifully crafted ceramic souvenir. This gesture not only recognized their contributions but also underscored Shehersaaz’s commitment to fostering eco-friendly entrepreneurship. Ms. Shakoor expressed her heartfelt appreciation for their dedication to promoting sustainable practices.

Mr. Abdul Shakoor, Chairperson of Shehersaaz, also addressed the audience, sharing his insightful perspective on the importance of such markets in driving environmental change. He emphasized the significance of creating platforms like the Eco-Market to inspire communities to adopt eco-conscious habits and thanked the Shehersaaz team for their exceptional efforts in making the inaugural event a resounding success.

Shehersaaz believes that eco-markets are crucial for fostering environmental awareness and action. These markets encourage communities to support sustainable businesses, adopt eco-conscious lifestyles, and reduce their environmental impact. By uniting stakeholders across various sectors, such events reflect Shehersaaz’s unwavering commitment to a greener future.

Building on the success of this inaugural event, Shehersaaz is thrilled to announce that the next Eco-Market will take place in February 2025. Stay tuned for more updates as we continue to champion sustainability and innovation for a healthier planet.

World Environment Day &

Ain-Amal Awards 2024

June 5, 2024 SHEHERSAAZ hosted a significant event at NUST Islamabad, in celebration of World Environment Day. 

The event, which focused on the theme of land degradation, desertification, and drought resilience, was held in partnership with the Aga Khan Agency for Habitat (AKAH), Cheezious and FM101, supported by UN-Habitat, Adaptation Fund and Ministry of Climate Change. 

Notable guests included Ms. Nusrat Nasab CEO AKAH who shared insightful remarks, Principal and Dean SCEE, Mr. Muhammad Irfan, who shared his remarks, and Dr. Rizwan Riaz, Pro-Rector (RIC) NUST, who congratulated Shehersaaz and their partners on the successful event.

A dynamic panel discussion was also held, addressing critical environmental challenges and potential solutions for building resilience against desertification and drought. An Environment Song was showcased which really built up energy by Mr. Furqan Ahmad, an impactful drama was also presented by students of NUST by the name "Faryad" which truly took away lots of praise. Call for Environment Movies was made by Mr.Syed Husnain Raza, founder PIWEFF. Videos on Land Degradation and Death of a River were presented by Shehersaaz. 

Winners of Ain-Amal Awards were presented the first living awards in Pakistan ever to be presented in celebrating green projects and initiatives. Winners were also presented cash prizes along with cerificates.