Ain Amal

The initiative of this campaign was taken in 2013 on the occasion of WOLRD ENVIRONMENT DAY (WED) by Shehersaaz to address one of the most pressing environmental issue: plastic pollution and its impact on communities, cities, economies, climate change and human health.  



Pakistan is facing a multitude of social and environmental issues of gigantic magnitudes and complex dimensions. However, many of these issues are linked with citizen’s routine behaviors and their attitudes towards society, the places they inhabit and the natural environment.


Shehersaaz believes that these issues can be addressed to considerable extent by making citizens slightly modify their daily habits and routines. This modification can be brought by offering alternatives to citizens and creating mass awareness and sensitization.   


Numerous policies and plans have been developed in Pakistan during previous years to reduce the environmental pollution, but the country has witnessed very minimal results of these measures. With the passage of time our social health has suffered with multiple problems from our environmental consciousness to environmental ethics. An important reason is that our lifestyle is facing different environment harming changes due to which every citizen is under constant fear of unknown environmental hazards. The important point to realize is that we all are equally responsible, together with our government institutions, for these environmentally harmful changes.

Lets get together!

All of us, and instead of blaming each other, perform one by one, step by step towards our own betterment.


Shehersaaz invites you to join hands and participate in a joint national environmental awareness campaign which is called “Ain Amal”.


Let’s be a part of this public campaign and create a clean and pleasant environment in our streets, towns, villages, and cities for ourselves and our children. This is not only my campaign, not only yours; this is Our campaign for all of Us.

Campaign Objectives

Who Can Participate

Applicants should complete the Ain Amal registration form based on participation category at time of registration. Below are the categories available

  • Local Government

    (Heads, representative and officials of local governments, Mayors, counselors, provincial governments, local authority associations, city councils, town councils)

  • National Government

    (federal government, Ministries)

  • Parliamentarian

    (Members of national and provincial parliaments)

  • Civil Society Organizations

    (Non-government Organizations, representatives of women and youth organizations, community-based organizations, trade unions)

  • Private Sector

    (Private sector companies, Individual private businesses, Business Associations, Chamber of Commerce)

  • Academia/Research

    (Academia, Librarians, Researchers, Research Assistants, University Staff, Students and Professors)

  • Media

    (Journalists, Camera persons, Photographers, Media Representatives)

  • Individual

    (Citizens) their individual contributions in environment)