December 8, 2024 – Shehersaaz successfully launched its first ever Eco-Market, creating an inspiring space to celebrate sustainability and environmental consciousness. Held at a carefully selected venue that complemented the natural ambiance, the event was part of the organization’s longstanding environmental campaign, “Ain-Amal,” which began in 2013.

The Eco-Market brought together 15 eco-friendly businesses showcasing sustainable products ranging from reusable packaging to organic skincare and eco-conscious crafts. A live food court, featuring a variety of delicious and sustainably prepared dishes, added a lively and engaging element to the event. To reinforce the market’s eco-friendly ethos, all materials used during the event were sustainable, contributing to an environmentally responsible gathering.

The event was graced by the presence of Ms. Rina, Chairperson of IWMB, and Ms. Samina Fazil, President of the Islamabad Women Chamber of Commerce and Industry, as chief guests. Ms. Rina commended Shehersaaz for its dedication to environmental stewardship, while Ms. Samina Fazil highlighted the empowering impact of the Eco-Market on women entrepreneurs and sustainable businesses.

Another highlight of the event was a special moment when Ms. Almas Shakoor, Executive Director of Shehersaaz, personally presented each stallholder with a beautifully crafted ceramic souvenir. This gesture not only recognized their contributions but also underscored Shehersaaz’s commitment to fostering eco-friendly entrepreneurship. Ms. Shakoor expressed her heartfelt appreciation for their dedication to promoting sustainable practices.

Mr. Abdul Shakoor, Chairperson of Shehersaaz, also addressed the audience, sharing his insightful perspective on the importance of such markets in driving environmental change. He emphasized the significance of creating platforms like the Eco-Market to inspire communities to adopt eco-conscious habits and thanked the Shehersaaz team for their exceptional efforts in making the inaugural event a resounding success.

Shehersaaz believes that eco-markets are crucial for fostering environmental awareness and action. These markets encourage communities to support sustainable businesses, adopt eco-conscious lifestyles, and reduce their environmental impact. By uniting stakeholders across various sectors, such events reflect Shehersaaz’s unwavering commitment to a greener future.

Building on the success of this inaugural event, Shehersaaz is thrilled to announce that the next Eco-Market will take place in February 2025. Stay tuned for more updates as we continue to champion sustainability and innovation for a healthier planet.